Anthony Reddy
Portfolio
About Me
As a Social Media Strategist and Digital Marketing Expert, I specialize in crafting innovative, data-driven strategies that drive growth, build brand affinity, and deliver measurable results. With a proven track record of Award-Winning Campaigns, I excel at developing impactful content as a skilled Content Creator and Storyteller.
My expertise spans community building, partnerships, and influencer marketing, with a strong focus on paid social and performance optimization. I’m passionate about leveraging emerging trends and fostering authentic connections to engage audiences and amplify brand presence across platforms. Whether through viral campaigns, strategic collaborations, or community engagement, my goal is to elevate brands and create lasting impact.
More About Me
I am a Multipotentialite (Someone with many interests and creative pursuits). As a kid, I dreamed of being a film director and actor, often sneaking my dad’s camcorder to school to create mini-movies with my friends. Storytelling and creativity have always shaped who I am. I’ve always been a creative soul with a passion for helping others bring their ideas to life.
Today, I channel that creativity into my work in social media and marketing, where I’ve had the honor of winning a Webby Award for a successful rebrand campaign. I led our social campaigns and activations, including a rebrand kickoff event in London & New York. With experience hosting hundreds of live streams and creating thousands of pieces of content both professionally and personally, I thrive on using storytelling to engage and inspire. My ultimate goal is to continue being creative while making a meaningful impact.
Bay to LA 🌉 🏙️
Made in the Bay Area - Living in Los Angeles
From sourdough to sunshine, I've got a taste for the good life.
100% Irish ☘
My family is born and raised in Dublin, Ireland.
I'm very proud of my Irish heritage, and it's a big part of who I am.
Hawaii Pacific University 🏄‍♂️
I attended Hawaii Pacific University, where I developed a passion for creating content, design, and music.
I majored in Communications & Marketing and minored in surfing.
Founded our Social Media accounts for HPU
One day, I aspire to write, film, and direct my own movie 🎥
Aloha from the beach to the big screen - that's my dream!
Hobbies & Personality 🛫
In my free time, I enjoy traveling and have a passion for cooking, but I love eating even more.
I'm an avid coffee enthusiast and an even bigger sports fan.
I love playing basketball, flag football, pickleball, golf, practicing yoga, dancing, and hiking.
Recently, I started playing the ukulele and making my own music.
Life's a journey, and I'm always up for a new adventure - whether it's on the court, in the kitchen, or on stage.
My Career Path
1
Non-Profit (2003 - 2010)
YMCA - Boys & Girls Club
Program Director
Authentic Director
Community Curiculum Director
2
Music Business (2010 - Present)
Music Manager
Social & Marketing
Content Creator
Photographer & Videographer
Touring & Bookings
3
Fashion (2012 - 2016)
Baysics clothing company
Founder
Wish (ClosetteChic & 1Sansome Brands)
4
Tech (2014 - 2017)
Meta: Facebook & Instagram
Analyst & Data
Video Content (Boomerang team 🎉)
5
E-commerce (2019 - 2024)
Wish Inc.
Head of Social, Content, Marketing,
Influencer, Partnerships,
Growth & Performance
Freelance: TikTok Shop/Live streaming
6
Gamma AI
Sr. Growth Marketing
  • Brand Development
  • Brand Affinity
  • Social Media Leadership
  • Influencer Partnerships
  • Content Strategy
  • Audience Growth
  • Content Creation
Career & Personal Highlights
Webby Award Winner 🏆
Leading the charge at Wish, our social media and creative team snagged a Webby Award for the Best Social Commerce/Shopping Campaign in 2023. It was an absolute thrill to rebrand Wish and bring the entire campaign to life!
Check out the award-winning work here.
Guinness World Record 🏈
Back in 2013, we took on the challenge of breaking a Guinness World Record for the longest flag football game. We played for an impressive 52 hours and claimed the title, but in 2015, a team from Canada decided to up the ante and beat us by 10 hours 🇨🇦.
Check out our record-breaking game here for a taste of the action (literally).
Best New Artist on iTunes 🎶🥇
The Holdup Music was named Best New Artist on iTunes in 2010-2011.
Listen to our music on Spotify 🎵
Career Highlights
Wish Come True (Campaign & Contest)
20K+
Most Contest Submissions (6 weeks)
150K+
New TikTok Followers (4 weeks)
17.5%
3x Engagement Rate (Monthly Average)
(TikTok/IG Reels)
120M
Total Views (4 weeks)
(TikTok/IG Reels)
The campaign focused on creating fun, engaging content that was easily discoverable. Influencer content was key, and the team prioritized more video content, live streams, and original sounds/music to drive virality.
The Wish Come True campaign was a resounding success, achieving the following key results:
  • Brand Attention/Awareness: Significantly elevated brand visibility and recognition across multiple platforms, leading to a substantial increase in overall brand awareness.
  • Follower Growth on TikTok: Achieved remarkable follower growth on TikTok by creating engaging and trending content, collaborating with popular influencers to amplify reach and engagement.
  • Leveraged Influencers: Partnered with high-profile influencers to enhance campaign credibility and extend our message to a broader audience, resulting in increased brand loyalty and trust.
  • Customer Engagement: Drove robust customer engagement through an interactive and exciting contest, encouraging user participation and fostering a deeper connection with our audience.
  • Increased Traffic to the Wish App: Successfully directed a significant surge in traffic to the Wish App, contributing to higher app downloads and user retention, ultimately boosting overall sales and customer acquisition.
The campaign also onboarded over 50 new Wish influencers, generating an estimated media value of $1.5 million.
World of Wish (Rebrand Campaign)
1
Goal
Boost engagement and make Wish the ultimate shopping destination? We're all about making wishes come true. So we aimed to amp up positive vibes, streamline the checkout process, and tailor the shopping experience to exactly what our customers crave.
2
Idea
Our rebrand was all about building trust and showing our customers we hear them. We created educational content and interactive skits to address their needs head-on. And, of course, we threw in some epic live streams with influencers, product showcases, merchant spotlights, contests, and giveaways for good measure.
3
Results
Our rebrand was a total win! We saw a massive surge in GMV and app downloads. By putting our customers first and showing them we care, we achieved sky-high engagement. The new brand identity, focus on quality merchants, and competitive prices? They were the secret ingredients to our success. We also saw a boost in followers and a major decrease in customer complaints.
World of Wish (W.O.W)
Social Activations
Leeds United x Wish Partnership
(World Of Wish)
Gamma AI
The Power of Organic: Crafting Content That Connects and Converts
Crafting original content is at the heart of storytelling and growth. Through innovative strategies and creative execution, we transform ideas into impactful narratives that resonate with audiences, build connections, and drive measurable results.

Gamma.app on Instagram: "Oh My Gamma… It’s National Taco Tuesday 🌮 #NationalTacoTuesday #TacoTuesday #GammApp #GammAI #Gamma #Presentations #PowerPoint"

Gamma.app on Instagram: "The complete sleeper guide for your Fantasy Football Draft 🏈 #Gamma #GammaAI #AITools #FantasyFootball"

Gamma AI
Influence in Action: Building Brands Through Authentic Connections
Influencer content bridges the gap between brands and their audiences. By leveraging authentic voices and creative partnerships, we craft campaigns that inspire trust, spark engagement, and fuel growth through genuine connections.

Instagram

goodboy noah on Instagram: "Moving up the corporate ladder thanks to @meetgamma 📈 #gamma #gammaai #gammaapp"

2,299 likes, 26 comments - goodboy.noah on October 3, 2024: "Moving up the corporate ladder thanks to @meetgamma 📈 #gamma #gammaai #gammaapp".

Instagram

Cherdleys on Instagram: "Send this to bestie! 🙏🏻 Use @meetgamma if you love your bestie 🙌🏻"

35K likes, 257 comments - cherdleys on September 27, 2024: "Send this to bestie! 🙏🏻 Use @meetgamma if you love your bestie 🙌🏻".

Instagram

Andy Jensen on Instagram: "We need to fix Central Park #GammaPartner @meetgamma"

852K likes, 5,328 comments - pictelate on October 21, 2024: "We need to fix Central Park #GammaPartner @meetgamma".

Instagram

Cherdleys on Instagram: "Send this to someone that lives too far away :( 🥺 #gamma #ai"

138K likes, 676 comments - cherdleys on December 17, 2024: "Send this to someone that lives too far away :( 🥺 #gamma #ai".

Gamma AI
Social Growth & Impact
By leading our social media team, I developed and executed a comprehensive social strategy rooted in building brand affinity. Our approach focused on connecting with our audience through storytelling, showcasing the diverse ways Gamma empowers customers to save time and bring their ideas to life.
Through a blend of creative content, community engagement, and targeted campaigns, we inspired users by addressing their needs and illustrating the impact Gamma could have on their projects. This strategy resulted in remarkable growth across key platforms: Instagram followers grew from 7K to 25K (257% growth), LinkedIn expanded from 12K to 30K (150% growth), and Twitter increased from 13K to 30K (131% growth).
This growth wasn’t just about numbers—it reflected increased positive sentiment, deeper engagement, and a stronger connection with our audience. By leveraging storytelling to highlight the possibilities Gamma offers, we cultivated a thriving online community aligned with our brand’s vision and purpose.
Highlights:
  • Strategic Leadership: Led our team in creating a social strategy rooted in storytelling and brand affinity, showcasing how Gamma empowers users to save time and bring ideas to life.
  • Platform Growth (6 months):
  • Instagram: 7K to 25K (+257%)
  • LinkedIn: 12K to 30K (+150%)
  • Twitter: 13K to 30K (+131%)
  • Positive Outcomes: Boosted positive sentiment, engagement, and brand presence, translating social efforts into tangible customer sign-ups.
  • Customer Milestones (Since September 2024):
  • *Over 20M users grown to 40M
  • 150M Gammas created, 2.5M sites built, and 500M images produced—numbers that continue to climb.
By connecting with audiences through creativity and relevance, we drove growth and built a thriving community aligned with Gamma’s mission.
257%
7K to 25K
Instagram followers increased
6 months
150%
12K to 30K
LinkedIn followers grew
6 months
131%
13K to 30K
Twitter followers expanded
6 months
35%
Positive Sentiment Boost
Increased audience interaction and brand presence
6 months
Social & Marketing Strategy
1
Brand Awareness: Shine a Light
Who are you, really? Get people excited about you, make unique content that's not just ads. Focus on increasing brand visibility and recognition through targeted advertising and influencer partnerships to reach a broader audience.
2
Customer Engagement: Talk the Talk
Foster meaningful interactions with our audience through contests, interactive content, and responsive communication to build a strong, loyal community.
3
Storytelling: Let Your Brand Tell Tales
Storytelling is crucial because it humanizes the brand, creates emotional connections, and builds trust with our audience, making them more likely to engage and remain loyal.
4
Performance Analysis: Measure Your Success
Measure success with clear goals and metrics around engagement, sentiment, and growth. Consistency is key to achieving your objectives.
Storytelling is the Key 🔑
Storytelling transforms brand communication into engaging, memorable experiences. Storytelling creates an emotional connection between the brand and its audience.
Authenticity
Genuine stories that reflect brand values and mission resonate deeply with audiences, building trust and credibility that makes the brand more relatable.
Emotional Connection
Stories that evoke emotions—whether joy, nostalgia, or inspiration—forge strong bonds with audiences, turning customers into loyal advocates.
Consistency
Consistent storytelling across all platforms ensures clear and cohesive brand messaging, reinforcing brand identity and maintaining a unified image.
Class is in Session
The best companies don’t just sell—they forge deep emotional connections that build strong, lasting communities.
Top of the Class
Nike leads with their "Just Do It" campaign, inspiring and motivating through stories of diverse athletes overcoming challenges.
Most Popular
Apple masters storytelling through innovation and simplicity, showing how technology enhances everyday life.
Misfits/Cool Kids
Instagram and Snapchat create cultural moments through authentic, youth-focused engagement.
Class Clowns
Brands like Duolingo and Wendy's win audiences through humor and personality-driven content.
*Brand + Social + Storytelling = A+ Grade
Brands who got the magic touch
Gucci? They sell luxury. Not clothes.
Top luxury brands like Gucci understand that they’re not just selling products, but an aspirational lifestyle and sense of exclusivity. They make you feel like you're living the high life, even if you just bought a pair of socks.
Nike? They sell lifestyle. Not shoes.
Brands like Nike don't just sell athletic gear, they sell an image of an active, healthy, and trendy lifestyle that their customers want to be a part of. They make you feel like you're on top of your game, even if you just bought a new pair of socks.
Mercedes? They sell status. Not cars.
Premium brands such as Mercedes position themselves as symbols of wealth, power, and social standing, not just as providers of functional transportation. They make you feel like you're in control, even if you're just sitting in traffic.
Apple? They sell exclusivity. Not technology.
Tech giants like Apple have mastered the art of selling an image of sophistication, creativity, and innovation, rather than just the technical specifications of their products. They make you feel like you're ahead of the curve, even if you just bought a new pair of socks.
Unmasking the Metrics
Set Goals - North Star
Don't just wing it. Each channel needs clear goals that align with your grand marketing plan. Track your progress and watch those goals get crushed like a bug under a magnifying glass.
Engagement, Sentiment, and Growth, Oh My!
Keep an eye on engagement, sentiment, and growth—it's like a social media checkup! It'll help you find your weak spots and make sure your efforts aren't going down the drain.
Benchmarks are for the Birds
See how you stack up against the competition and your past performance. It's like a social media reality show, but less drama and more data.
Test, Learn, Repeat (Like a Hamster)
Don't be afraid to experiment. Try new content, posting times, and targeting strategies. You'll learn what works and what's about as effective as a chocolate teapot.
Metrics Are Like Fingerprints
They tell a story about your audience and what they love. Unravel those insights and watch your social media strategy soar.
Tailor Metrics Like a Custom Suit
Don't treat each channel the same. Customize your metrics for different content and platforms to get the most out of your social media efforts.
Reports That Make Your Stakeholders Swoon
Show off your social media magic with data-driven reports. Make your CMO and executive team feel like they're in the know.
Beyond the Brand
Engage your audience and build a loyal following. Make them love your brand so much they become your biggest fans—and free marketing team!
Blog Writing Articles

WishShopping

Wish Lifestyle Blog - Fashion, Beauty, and Home Decor | AJ Reddy

Our lifestyle blog features need-to-know tips and must-have products. Stay on top of the latest beauty, style, and home decor trends. ✓ Click here!

Original Content Highlights

Canva

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Webby Award Winner

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